You have the live system loaded into RAM, you have the apps you start loaded into RAM, this includes cookies from browser use, anything you download is loaded into RAM, and anything you install is loaded into RAM. In other words, every bit of the activity you do is in RAM, loaded from the CD or from the web. The more you do, and the longer you do it, the more RAM you use. It is in the nature of running "live."
To keep it lower, try quiting (not just closing) any applications you are not using. Delete browser cookies and cache. In your file manager, delete the thumbnails - /home/guest/.thumbnails/normal. This will regain some RAM. Do not wait till you're near full to do this. If you wait too long, you may not be able to perform these actions due to a lack of RAM.