By Janko Roettgers - Nov 29, 2012
Morgan Freeman, Richard Branson take to YouTube to oppose the war on drugs
Some of the most prominent critics of the war on drugs are taking to YouTube to promote a new documentary called Breaking the Taboo that will be released for free on the site next week. So far, their bid for attention seems to be working.
Next week, the U.K.’s Sundog Pictures will release its documentary film Breaking The Taboo on YouTube , months before the film is scheduled to air on traditional TV. Breaking the Taboo is a film with a message, opposing the war on drugs, and it features a powerful lineup: The movie is being narrated by Morgan Freeman and features testimony by Bill Clinton as well as Jimmy Carter.
Sundog has been using short clips featuring billionaire Richard Branson, actress Kate Winslet, actor Gael Garcia Bernal and rapper Dizzie Rascal to draw attention to it ahead of its online release.
The strategy seems to be working: The official Breaking The Taboo YouTube channel has clocked more than 300,000 views since its launch on November 16. But why would Sundog release the entire film for free on YouTube ahead of its TV broadcast? I got in touch with the company to find out, and a spokesperson sent me the following response:https://www.youtube.com/user/breakingthetaboofilm?feature=watchhttp://www.breakingthetaboo.info/http://gigaom.com/video/breaking-the-taboo-youtube-release/